Concept mockup · v1.0
September 2026
A proposal for Maki Taki

From great sushi
to a growth engine.

A direct-ordering website and app, a loyalty programme customers actually play with, and one admin portal to run every branch. The platform turns every roll sold into a returning, referring customer.

Explore the customer website → Start the guided demo
Discover→Order→Earn→Engage→Reward→Return→Refer
The mockup

Four ways to see it

Everything is clickable. Open any piece, try the flows, and imagine it with your own photos, prices and branches.

01→

Customer Website

Branch-aware menu, customisable rolls, a smart cart, checkout, live tracking, rewards, Lucky Roll, Sushi Passport and referrals.

OrderingLoyaltyGamesReferrals
 02→

Mobile App

A fully working app prototype covering sign-in, ordering, paying, live tracking with push notifications, rewards, Lucky Roll and Arabic. Open it on a phone and install it to the home screen.

25 screensInstallable PWAPresenter mode
 03→

Admin Portal

Live orders, menu and branch control, the promotion rule builder, loyalty, games, CRM segments, campaigns, CMS and analytics, without writing code.

16 modulesRoles & permissionsAudit trail
 04→

How it’s built

Architecture, data model, security, the promotion engine, the MVP scope and the phased roadmap: the backend behind every feature.

Next.js · NestJSPostgreSQL · RedisRoadmap
Why it matters

Built for measurable growth, not just a pretty website

直
More direct orders

A fast, mobile-first ordering flow with no marketplace commission on every order.

First-order conversion
再
Customers come back

Points, tiers, challenges and Lucky Roll tokens give every customer a reason for the next order.

Repeat rate · frequency
増
Bigger baskets

Smart upsells, free-delivery thresholds and “pairs well with” suggestions.

Average order value
友
Customers bring friends

Personal referral links, tracked all the way to the friend’s first delivered order.

Referred first orders
守
Promotions that protect margin

Budgets, caps, minimum spend and exclusions. Every offer can be simulated before launch.

Promotion ROI
知
Maki Taki owns the data

One customer profile across every branch, with consent-based marketing and clear dashboards.

Customer lifetime value
Everything in the platform

The feature map

Every feature in the requirements document, grouped by what it does. “MVP” is in the first commercial release. Later phases build on it.

注Ordering

  • Branch-aware menu MVP
  • Variants & modifiers MVP
  • Smart cart & upsells MVP
  • Delivery zones MVP
  • Scheduled orders MVP
  • OTP checkout MVP
  • Live order tracking MVP
  • Dine-in QR ordering LATER

賞Loyalty & games

  • Points ledger & wallet MVP
  • 3 tiers MVP
  • Reward catalogue MVP
  • Lucky Roll MVP
  • Challenges MVP
  • Sushi Passport PHASE 4
  • Streaks LATER

客Growth & CRM

  • Promotion rule engine MVP
  • Coupons & caps MVP
  • Referral programme MVP
  • Customer 360 MVP
  • Segment builder MVP
  • Campaigns & automations MVP
  • Reviews & service recovery MVP

管Operations

  • Live order board MVP
  • Menu & branch control MVP
  • CMS & media MVP
  • Roles & permissions MVP
  • Audit log MVP
  • Dashboards & exports MVP
  • Cohorts & AI insights PHASE 5
MVPFirst commercial releaseLATERPlanned phase
Presenter’s guide

A 10-minute guided demo

Follow these steps in order to tell the whole story, from a customer’s first order to the owner’s dashboard.

Open the app like a new customerSplash, onboarding, OTP sign-in, consent. Then order, pay, track and spin
APP
Meet Layla, a returning customerA personal welcome, her tier, rewards and Lucky Roll tokens
SITE
Browse the Downtown menuFilters, search, allergens, a sold-out item, personal picks
SITE
Build a Salmon Crunch RollSize, sauce and extras, with the price updating live
SITE
Open the cart and save moneyType MAKI15, switch on points, watch the free-delivery bar
SITE
Check out in one screenOTP sign-in, saved address, time slot, payment. Press “Place order”
SITE
Track the order liveStatus moves on its own. Rate it 2★ to see service recovery
SITE
Spin the Lucky RollThe server picks the prize, with odds shown and budgets protected
SITE
Sushi Passport & referralsCollections, challenges, the “Give $10, get $10” link
SITE
Switch to the owner’s viewSales, repeat rate, funnel and branch comparison
ADMIN
Run the kitchenA live order board with the full history of each order
ADMIN
Build a promotion safelyThe no-code rule builder and a simulation cart before launch
ADMIN
Win back quiet customersSegment builder, then a WhatsApp campaign with consent checks
ADMIN
Delivery roadmap

Built in phases, useful from day one

Phases 1–2 are the commercial MVP. Each later phase adds engagement and intelligence on the same foundation.

0
Foundation

Architecture, design system, security, roles, audit trail

1
Commerce MVP

Branches, menu, CMS, cart, checkout, orders, payments

2
Growth MVP

Loyalty, rewards, promotions, referrals, Lucky Roll, feedback

3
CRM

Segments, campaigns, triggers, consent, attribution

4
Engagement

Challenges, Sushi Passport, advanced tiers, personalisation

5
Intelligence

Cohorts, experiments, predictive segments, AI recommendations

Next step

Ready to roll?

Approve the concept, confirm the open decisions (branches, payments, delivery, messaging) and Phase 0 starts.

See the customer experienceReview the open decisions
Maki Taki Digital Growth Platform · Concept mockup for approval · All data is illustrative · Photography: Unsplash placeholders, to be replaced with Maki Taki’s own shoot
Maki Taki · Concept mockupWebsiteAppAdminArchitecture